04 — The story
How I got here
Not a résumé. A sequence of obsessions, each one building on the last.
I
The numbers came first.
Economics. Analytics. Learning to read what data reveals — and, more importantly, what it hides. Formal studies at The College of Management, and a front-row seat to real campaign performance at Investing.com.
II
Then six years inside a single product — pixel by pixel, platform by platform.
PM & UX Designer at Bizportal. Android. iOS. By the time I was done, the app had grown from a basic offering to one of the most advanced in the market. I also stayed up late for a UI/UX certificate at Netcraft Academy. Both felt necessary.
III
Then I built something entirely my own.
Founded Berry Boards — a direct-to-consumer brand, built from zero. Every piece of the operation: product design, manufacturing, marketing, sales, customer relations. The hardest MBA I never enrolled for.
IV
A year leading roadmap for a health platform. Then a call from Greenlend.
A contract stint as PM at Fithood — fitness & health, full cross-functional ownership. Then Greenlend: a full credit lending product, built from scratch, with AI at the core.
V
Now: credit, AI, and whatever ships next.
Product Manager at Greenlend, Herzliya. Concept to launch. The chapter I’m in — and the one I’m already writing.